Abun is an AI-powered writing and SEO research tool used by creators, marketers, and businesses. I redesigned their homepage to improve clarity, information flow, and first-time user understanding.
<aside>
Role : UI/UX Designer ** Tools : Figma, Loom
Timeline : 2 Day
</aside>
The homepage lacked clarity and felt scattered, with content broken into too many small sections. Important information didn’t stand out, and repetition across components made the experience feel overwhelming instead of guiding.
I redesigned the homepage with a clearer flow and a stronger visual hierarchy. Content is grouped more logically, the structure is simplified, and each section feels more predictable and easier to scan. The overall layout now feels calmer, more modern, and more conversion-friendly.
https://www.loom.com/share/4060803495554d93a5b6ce0e2f9980b3
I started by auditing the existing layout and identifying friction points that hurt clarity and usability. Then I restructured the content flow, strengthened the visual hierarchy, and introduced cleaner, more predictable patterns. The result balances simplicity with functionality a modern, conversion-focused homepage.
<aside> 👇
Click to jump to corresponding section
</aside>